Amazon Launches Kindle Singles Storefront

Amazon a collection of introduced Kindle Singles today, the first since the format was announced back in October.

A Kindle single is defined as “Kindle books that are twice the length of a New Yorker feature or as much as a few chapters of a typical book.” These new books are categorized as between 10,000 and 30,000 words –or about 30-90 pages. These books are priced between $.99 and $4.99, similar to app pricing.

Launch titles include: Lifted, a bank heist book by Wired and New Yorker writer Evan Ratliff, from publisher The Atavist; The Happiness Manifesto by Nic Marks, one of the inaugural TEDBooks, about finding happiness beyond money; and Piano Demon by Brendan I. Koerner, the story of how a piano legend in a sharkskin suit lived the American Dream by leaving it behind.

Russ Grandinetti, Vice President of Kindle Content had this statement: “This first set of Singles was selected by our team of editors, and includes works by Rich Cohen, Darin Strauss, Ian Ayres, and the first-ever books published by TED. We think customers will be riveted by these stories that can take them to a Swedish bank heist or to the Mexican border town of Juarez, or to consider a new way to think about happiness.”