U-T San Diego Climbs Back Into AAM’s Top 25

The latest figures released by non-profit the Alliance for Audited Media (AAM) rank the LA Times as the fourth most read U.S. daily print newspaper and the Orange County Register at #14. But for SoCal media watchers, the biggest news is actually the publication sitting at #23.

After falling out of the Top 25 average daily print circulation rankings, U-T San Diego is back on the list with a circulation of 192,782, or an 8.7% increase from the same period last year. However, one area scholar cautions in a KPBS report that a recent acquisition likely accounts for a large part if not all of this circulation bump:

“It would be interesting to know where all of those increases come from,” said Dean Nelson, director of Point Loma Nazarene University’s journalism program. “Was it exclusively from the North County Times readership? Or, did the increase come from other parts of the region?”

On the Internet side of AAM’s March 2013 figures, the second (and only) local publication behind the LA Times on the Top 25 U.S. Daily Newspaper Digital Editions may surprise you. It’s the Los Angeles Investors Business Daily. Full stats here.

Previously on FishbowlLA:
U-T San Diego Parent Acquires North County Times