All Ga Ga for Goedecke


If there’s one thing this writer has a particularly big weakness for, it’s motion graphics firms. They are greatly loved because of their work, the way they present themselves, the inspiration of the whole culture of small boutiques pouring out such amazing work, and, frankly, there’s a lot of envy there, because they are far more skilled than people who’s names rhyme with Beve Belahoyde. So there was all sorts of joy when this interview with Mike Goedecke of Belief popped up on Industrial Brand Creative. It’s a terrific read for anyone, motion or otherwise. Here’s an Goedecke’s answer to the first question, “How do you define creativity?”

To me anything that falls within the definition of breaking routine is creativity. It’s a pretty broad definition and I think a lot of truly creative people don’t even consider themselves creative. Which I think is the biggest bummer. The key is finding creativity in everything, no matter what your profession. People say “Oh, I don’t have a creative profession”, accountants for example. But there are accountants that do extremely creative things and come up with creative solutions to solve problems. Of course, one plus one will always equal two – that’s not creative, but how you go about other parts of your job, whatever it may be – can be creative.

It is the same from the opposite perspective as well. A lot of companies get this rep that they’re really creative companies and people worship them, but when you look at the span of work that they’ve done, it’s very homogenous and not especially creative. I would say that’s not a really creative company. They’re riffing on themselves. But when you look at a company and the pieces that they’ve done are all really different and effective, even if not always super glitzy, then I would say that’s the more creative company.

Tip: there is a terrific video that floats around with the founders of Belief giving this 45+ minute lecture about design. Been a while since it was watched around here, but as it’s recalled, it was brilliant. Keep an eye out.