Alix Rule Makes Waves with 'Design Probably Can't Really Change Anything Dramatically' Essay

Could that be the first crack in the “design will save us all” mantra of the past year? Probably not, but if so, we want to be able to say we, sadly, called it first. We’re talking about an interesting essay, “The Revolution Will Not Be Designed,” by Alix Rule in In These Times magazine. In it, Rule says that while thinking design, in whatever form you decide to define it, is going to be the thing that makes the world a much better place, solving all those rotten social ills, is a nice ambition, it’s also naive and flawed from the start.

“Design thinking” describes a moment in the pursuit of social good that hardly ever arrives: when all the hearts are in the right place, all opinions have been brought into line and all that needs to happen is the change itself.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in