South American Journalism, EDM and Crisis PR

A New York Times and Wall Street Journal vet is joining the powerhouse firm of Sitrick and Company.

In the summer of 2013, veteran New York Times journalist Alexei Barrionuevo exited the paper for an unusual new destination: the world of EDM. Here’s what he told The Observer at the time:

“It was a very tough decision, but I decided to resign to pursue a documentary series exploring the origins of electronic dance music and the rise of superstar DJs. I had been itching to do this project for a while and it was consuming more and more of my free time so I had to decide whether to drop it – or take a chance,” Mr. Barrionuevo wrote in an email.


The resulting documentary, Waiting for the Drop, was completed in late 2015 and it is now time for Barrionuevo to move on to his next professional adventure. He’s joining the Los Angeles office of leading crisis PR firm Sitrick and Company. From today’s announcement:

After six years at the Wall Street Journal, he joined The New York Times in Chicago in 2005, where he served as a financial correspondent and covered the criminal trial of Enron executives Kenneth Lay and Jeffrey Skilling. He then was based in Brazil for four years, where he was the Southern Cone bureau chief for the paper, overseeing coverage of five countries in South America. Upon his return to New York, he wrote a column about global high-end real estate.

“I am thankful for the fascinating life journalism gave me, but I am excited to have an opportunity to use my knowledge and varied experiences in a challenging new arena,” Mr. Barrionuevo said.

Not to mention share, with his new West Coast co-workers, some very hip digital playlists.

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