After the Numbers, ElleGirl's Death Still Shocking
The first quarter numbers from the Publishers Information Bureau — the useful but by no means bulletproof scorecard for tracking consumer magazine advertising — are in. PIB ad revenue (meaning revenue calculated using the magazine’s ratecard without accounting for package discounts commonly given to frequent advertisers) was up 4.2 percent over 2005. Ad pages, traditionally the more telling statistic, were relatively flat.
What’s even more interesting, though, are the individual magazines tracked by PIB, particularly those that folded during the first quarter:
ELLE GIRL
Jan.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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