Adweek Together: The Future of Custom Content Studios

Publishers look beyond the news of the day for future growth

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Adweek senior editor Nicole Ortiz chats with T Brand's Jane Kendall about the future of content studios.

Over the last decade or so, publishers have embraced custom content as a way to both allow advertisers a new way to reach customers and bring in new revenue. T Brand Studio is the New York Times’ custom content studio. The studio has worked with clients ranging from Dove and Burberry to Netflix and Cole Haan.

How has T Brand pivoted in the era of Covid-19, and what will the studio look like going forward?

Jane Kendall is executive strategy director of T Brand and is also an Adweek Voice contributor, today in conversation with senior editor Nicole Ortiz.

Adweek Together is a live discussion at noon ET, hosted by our editors along with the leaders of the companies we cover, seeking guidance, solutions and information—together. For inquiries and feedback, email us at

@ChrisAriens Chris Ariens is the managing editor and director of video at Adweek.