Adventures In Branding: Rod Stewart Edition

0325stewart.jpgRod Stewart and his licensing firm, Signatures Network, are either complete geniuses or utterly lost when it comes to promoting their brand. We recently checked out his online store to see what his newly launched clothing line offers.

A trip though the Rod Stewart Online Store revealed the following items:

  • $5 Rod Stewart panties

  • $14.95 Rod Stewart coffee mugs

  • $14.95 Rod Stewart baby bibs.