Adventures In Bad PR: Ty Cobb Edition
Florida minor league baseball team the Lakeland Flying Tigers wanted to drum up some interest in their team… so they decided to do something different.
They would offer their fans the opportunity to participate in some honest-to-God baseball dinner theatre: Spend an Evening with Ty Cobb. Here’s the word from the Tigers:
Doors will open at 7 p.m. Dinner will be served at 7:30 p.m. and the performance will begin at 8 p.m. Guests will receive dinner served by a Detroit Tigers Minor League Baseball player, the opportunity to eat in the Detroit Tigers cafeteria, and a four act performance featuring Norm Coleman as Ty Cobb.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in