About.com Lays Off Two-Thirds of Editorial Staff
Decision comes after 17 percent decline in revenue
About.com, the website bought by the New York Times Company for $410 million in 2005, eliminated 15 of its 22 editorial positions, Business Insider reported Tuesday.
The site says the decision was made as part of an effort to focus on the About.com “Guides,” individuals who manage the site’s more than 900 topic pages.
“We are restructuring the About.com Guide Operations team to focus on operational efficiencies that will position us well for the future,” Kristin Mason, director of public relations for About Group, wrote in an email to Adweek.
Mason added that About.com
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in