ABC News, CNN Teaming Up with Facebook for Michael Jackson Memorial

Yesterday, we detailed the ways Facebook Connect is changing online video and television. Today, we see another powerful example: both ABC News and CNN are integrating Facebook’s “live stream” widget to increase engagement around their online broadcasts of Michael Jackson’s memorial service. With the live stream widget, Facebook users can see what everyone watching is saying, or just friends.

The ABC News and CNN Live integrations look very similar because both are integrating the same Facebook widget directly adjacent to their live video coverage:

facebook-abcnews-michael-jackson

facebook-cnn-michael-jackson

So far, nearly a quarter million people have RSVP’d on Facebook that they’ll be watching the event on CNN.com/Live. Given the massive global interest in Michael Jackson, today’s broadcast could be one of the largest for Facebook’s live stream integrations so far.