A Sign of the Times: Free WiFi - The Starbucks Effect?

Starbucks started offering free no-strings attached WiFi last month (July 1).

Starbucks Free WiFi: 2 Clicks for Access, Zero Clicks for iPhones (video tour)

While free WiFi has been offered in other restaurants prior to Starbucks switch to completely free, I wonder if it is encouraging even more businesses to do so? I noticed this sign at a frozen yogurt shop near my office the other day. I don’t think it even provided WiFi prior to offering this free service.

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