A New Magazine Has Opened

image_themagazine.jpgIn the midst of all these layoff and shuttering stories we bring you some good news: Custom publisher Story Worldwide has teamed up with Regis hair salon to create The Hair Book.

Beginning today this magazine will publish quarterly and will also be accompanied by a new hair website. The magazine will be distributed exclusively to 1,100 Regis Salons and will carry a circulation of nearly 400,000.

Editorial will be overseen by former InStyle beauty editor and founder of BeautyBlitz.com Polly Blitzer, who will serve as the magazine’s Editor-in-Chief. The website will feature regular blog post from more than 20 Regis stylists and articles will be penned by some of the top celebrity stylist in the industry.

The Hair Book will maintain a ratio of 25 percent advertising to 75 percent editorial content.