8 Million Kindles Sold in 2010?

Shortly after the iPad became available and happy with reading Kindle ebooks on an iPad or iPhone, I declared Amazon’s Kindle to be a niche ebook reader for serious (frequent) book readers. The Kindle was, after all, a relatively expensive ($259 at the time) single function device with a monochrome display. At the time I said that Amazon should lower the Kindle’s entry price to $100 to gain mass adoption. Amazon hasn’t gone that far.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in