7 Big Stats From Facebook’s Q3 Earnings Report

Ad sales continue to drive growth

Facebook's advertising sales jumped 64 percent in the third quarter compared to the same period year, as the company maintained momentum from earnings reports earlier this year.

Here are 6 other important stats revealed by CEO Mark Zuckerberg and his team late this afternoon:

  1. Facebook generated $2.96 billion in ad sales during Q3, up from Q2's $2.68 billion. Overall revenue totaled $3.2 billion, a 59 percent lift from Q3 2013.
  2. Mobile continues to drive Facebook's growth, representing roughly 66 percent of ad revenue for Q3. Comparatively, mobile accounted for 49 percent of ad sales during 2013's third quarter.
  3. Daily active users (DAUs) averaged 864 million in September, a 19 percent jump from the same month last year.
  4. Mobile averaged 703 million DAUs during last month, a year-over-year increase of 39 percent.
  5. Cross-platform monthly active users (MAUs) in September totaled 1.35 billion, a 14 percent hike.
  6. Mobile MAUs came in at roughly 1.1 billion last month, which represented a 29 percent gain.