3 Simple Tools To Help Analyze Your Twitter Performance

It’s hard out there for an informed Twitter user: unless you pay for a Promoted Tweet or Promoted Account campaign, Twitter does not yet offer internal statistics to track your account’s progress. But fear not! If you’re interested in analyzing your news organization’s Twitter performance, or if you just like seeing your tweets displayed in pretty graphs, there are several third party applications that can provide insight into your Twitter activity. Knowing what works and doesn’t work for your Twitter account is key to crafting an effective Twitter engagement strategy, and these tools can help provide some compelling insights. Below are three of the best third party Twitter statistics apps we’ve come across.

1. TwitterCounter

Founded in 2008 in Amsterdam, TwitterCounter provides several different tiers of analysis: Basic, Premium, Pro Stats Basic and Pro Stats Branded. Basic access is free and offers stats and graphs on followers lost and gained, number of tweets over a specified time period, overall Twitter rank and predictions on how long it will take to reach a certain number of followers. Premium packages, which range in price, provide information on mentions and retweets, and can be exported into Excel or downloaded as PDFs. For news organizations looking to set follower goals for their Twitter account, TwitterCounter’s follower prediction tool can help demonstrate what a realistic goal might look like.

2. TweetStats

TweetStats has the Twitter graph market cornered, offering several free graphs with metrics like when and how often you tweet, and who you retweet and mention most frequently. The site even offers a keyword cloud showing the words you use most often in your tweets. It’s easy for brands to slip into a pattern when tweeting or posting Facebook status updates, so if phrases like “Check it out!” or “Read about” appear heavily weighted in your keyword cloud, that may be a sign to freshen up your Twitter copy.

3. Klout

Klout is focused less on typical statistics like follower and tweet count and more on what your influence is across the Twitterverse. Using 35 variables including True Reach and Amplification Probability, Klout assigns you a score from 1-100, “with higher scores representing a wider and stronger sphere of influence.” By analyzing metrics like whether your tweets are broad or focused, or whether you’re listening or creating, Klout assigns you a particular title like “Specialist” or “Explorer,” which helps identify whether or not your account is performing in accordance with your brand’s desired tone and style.

What apps do you use to analyze your Twitter performance?