Facebook's Spanish-Language Market Marked by Fragmentation, but Promises Opportunity

Editor’s note: The following analysis is based on data from Inside Facebook Gold, our research and data membership service covering Facebook’s platform and advertising ecosystem.

Today we look at Facebook’s second-largest language market, Spanish, which reached 71.4 million users this month according to data from our upcoming Facebook Global Languages Report.

We’ve previously discussed Facebook’s growth by country market — many readers now recognize the United States, the United Kingdom, Indonesia, and Turkey as Facebook’s top countries.

But what about language markets? For advertisers, marketers and developers creating content for Facebook that they hope will reach beyond the US, UK, Canada and Australia (some of Facebook’s most expensive ad locales), language markets are as relevant as country markets — if not more so — because linguistic translation is the first, and in some cases, only step in content localization.

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