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Zola, a company that offers registries and other wedding-planning services, is unveiling a campaign in San Francisco ahead of the city’s Pride parade.
All around the city, billboards, bus shelters and kiosks will feature words lifted from real love notes that the brand gathered at a pop-up event earlier this month. At San Francisco’s West Coast Craft, Zola set up a station called the “Love Post,” staffed with professional writers and calligraphers. During the fair, visitors could write a love letter to a special someone before sending it off in a stamped envelope.