Zola Is Using Real Love Letters to Celebrate Pride in Its Out-of-Home Campaign

The wedding-registry company is bringing back the lost art of handwritten notes

At San Francisco's West Coast Craft fair this month, Zola hosted a "Love Post" for visitors to write and send their own love notes. Zola

Zola, a company that offers registries and other wedding-planning services, is unveiling a campaign in San Francisco ahead of the city’s Pride parade.

@Minda_Smiley minda.smiley@adweek.com Minda Smiley is deputy Agencies editor at Adweek.