Wix Actually Recorded an Ad Written by Adweek's AI-Powered Super Bowl Bot

The website builder brought the clunky copy to life

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This week, we at Adweek unveiled our Super Bowl Bot, an AI-powered creative force that generates ad concepts for the Big Game and posts them to Twitter. While often featuring real brands and celebrities, the concepts are rarely what you might call “lucid,” so we didn’t think too many brands would jump at actually filming one.

But it appears we were wrong. Wix took some of the bot’s bizarre musings and used them as the voice-over for an actual ad the web design company shared today on Twitter.



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