With Sales Up 263% in Quarantine, This Sex Toy Is Encouraging Everyone to Stay Home

Its marketers also say they're doing their part to alleviate tension

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It’s rare to find business success stories in this era of global quarantine, but here’s one you might not have seen coming: Sex toy sales are skyrocketing.

While a Los Angeles Times article this week cited sales increases ranging from 30% to 100%, the makers of one product say they saw a 263% increase in year-over-year March sales in the device’s key market of Canada, with American sales up 152% compared to March 2019.

Rather than bask in the afterglow of such a sales explosion for its Womanizer vibrator, WOW Tech Group is stepping up its advertising across Canadian cities with a message that’s good for client and consumers alike: “Stay home.”

The product’s billboards, designed by Toronto agency The Garden and launched in collaboration with retailers Stag Shop and SexxxPlus, are relatively subtle in the sense that they don’t directly call out that the device is a vibrator.




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