With Sales Up 263% in Quarantine, This Sex Toy Is Encouraging Everyone to Stay Home

Its marketers also say they're doing their part to alleviate tension

Billboards for the Womanizer sex toy are now live in Toronto, Ottawa and Montreal. WOW Tech Group

It’s rare to find business success stories in this era of global quarantine, but here’s one you might not have seen coming: Sex toy sales are skyrocketing.

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."
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