Sports Marketing

With Karate's First Olympics, Japan Made a Film to Reinvigorate Its National Image

The film, from Wieden+Kennedy Japan, features singer Miliyah Kato

With Karate's First Olympics Japan Made a Film to Reinvigorate Its Image at Home — The Japanese Federation of Karate wants to persuade more citizens to take up the sport.Wieden+Kennedy

By Stephen Lepitak

August 6, 2021

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The art of Karate is at a crossroads in its home country of Japan.

Stephen Lepitak

Stephen is Adweek's Europe bureau chief based in Glasgow.

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