With Harrowing Portrayals of Kids in Cages, an Ad Agency Hopes to Reignite Outrage

Badger & Winters' '#NoKidsInCages' installations included real audio from detention centers

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Pedestrians in New York may have noticed a startling sight while walking the streets yesterday.

Installations made to resemble children sleeping in small cages, wrapped in reflective blankets and accompanied by the message “#NoKidsInCages” were briefly installed around the city before being taken down by police. The installations combine the unsettling imagery resembling children wrapped in blankets with disturbing real audio from the detention centers of children crying out in distress.

New York agency Badger & Winters, which became part of holding company alternative Plan A last November, is behind the activation.



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