General

With A Wink, Agency Claims ‘Credit’ Pence Viral Fly Moment

In the parody video, the bug was a mechanical plant meant to distract from the VP's words

By Patrick Kulp

October 20, 2020

What if the fly that captivated the internet by landing on Mike Pence’s head during the vice presidential debate last week was revealed to be a mechanical plant engineered by an ad agency as a viral stunt?

Patrick Kulp
@patrickkulp patrick.kulp@adweek.com Patrick Kulp is an emerging tech reporter at Adweek.
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