Why You Won’t Hear ‘Dilly Dilly’ in Bud Light’s Newest Dilly Dilly Ad

Marketing vp says the brand's building a world, not a tagline

The Bud Knight seizes his moment in Bud Light's newest ad. Bud Light

Bud Light’s newest medieval ad has a lot going on, introducing some truly insufferable new nobles from a neighboring kingdom and putting the Bud Knight back on the battlefield for the first time since the Super Bowl.

@griner david.griner@adweek.com David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."