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Super Bowl advertising is often about going big, and Bud Light does so literally with its latest “Dilly Dilly” spot, a 60-second ad that broke online Thursday and will air in the second quarter of Sunday’s Super Bowl LII on NBC.
The new spot picks up where the last one, “Ye Olde Pep Talk,” left off. (A 30-second version of “Pep Talk” will air in the first quarter of Sunday’s game, for those who’ve been living under a medieval rock.)