Bud Light Marches Into the Super Bowl With Its Biggest 'Dilly Dilly' Ad Yet

Plus, client and agency look back on a catchphrase that caught fire

Super Bowl advertising is often about going big, and Bud Light does so literally with its latest “Dilly Dilly” spot, a 60-second ad that broke online Thursday and will air in the second quarter of Sunday’s Super Bowl LII on NBC.