Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
Soccer is often called “the beautiful game.” It could also be compared to a symphony if the coach were an orchestra conductor guiding his “artists” – the players.
Prime Video brought that metaphor to life to hype French soccer league Ligue 1 Uber Eats. As the official broadcaster of the league, Prime Video enlisted French agency Marcel to create a piece of entertainment that could rival other shows on its streaming platform: a symphony in which the maestros are Ligue 1 coaches.