Why Prime Video Created a Symphony Where Soccer Coaches Are the Conductors

The platform used entertainment to elevate the reputation of French soccer league Ligue 1

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Soccer is often called “the beautiful game.” It could also be compared to a symphony if the coach were an orchestra conductor guiding his “artists” – the players. 

Prime Video brought that metaphor to life to hype French soccer league Ligue 1 Uber Eats. As the official broadcaster of the league, Prime Video enlisted French agency Marcel to create a piece of entertainment that could rival other shows on its streaming platform: a symphony in which the maestros are Ligue 1 coaches. 

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