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Soccer is now one of the Big Four sports in the U.S., and it happened while marketers weren’t looking.
Football and basketball remain sports powerhouses here but, roughly 20 years ago, a Gallup survey had hockey and auto racing ranked higher among the nation’s favorite sports to watch. By 2017, roughly 7% of Americans considered it their favorite. That was good enough for fourth place ahead of racing (2%) and hockey (4%), but creeping up on baseball (9%).