Why Netflix Installed Park Benches in Cities With a Hidden Message

The brand partnered with a suicide prevention charity to create a tangible legacy from Ricky Gervais' show After Life

Last week Netflix released the third and final season of Ricky Gervais’ After Life, a dark comedy that has been renowned for its nuanced portrayal of grief. To promote the series, Netflix created a lasting and tangible reminder of the show’s message of hope.  

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