Why Mercedes-Benz Turned Parking Spaces into Pop-up Motor Showcases

Team X Thailand helps the brand get the word out about their unique booth at the Bangkok Motor Show

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Since the first event in 1979, the Bangkok International Motor Show has been making waves. Not only the first Motor Show in Thailand but still the biggest to this day, the event is now entering its 44th year, with brands regularly upping the ante to stand out among the many big names that participate.

With the need to keep consumers engaged at the forefront, Mercedes-Benz has chosen to forego its traditional booth space in favor of a new approach.



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