Why Dole Is Turning Fruit Juice Into Billboard Ink

Posters from packaged fruit brand take aim at unhealthy snacks

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Dole Sunshine Company‘s fruit usually comes in cans or jars. However, in the food and drink company’s latest campaign, its produce has found a fresh purpose as advertising ink.

Imitating the nutritional labels found on the side of most food and drink packaging, Dole’s “Malnutrition Labels: Nutritional Ink” posters have launched in the U.K. to call attention to the unhealthy nature of some of Britain’s favorite foods. The message for consumers? “Our posters contain more nutritional value than the sweets, chips or fast food you eat.”

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