When It Comes to Creators, Brands Have Never Had More Options

Invest in the right scale for your campaign, from mega to niche

Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Collab’s Will Eagle walks us through the different types of creatives active online today. Below, in his own words, he says working with them is not a one-size-fits-all for brands.