Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.
Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Collab’s Will Eagle walks us through the different types of creatives active online today. Below, in his own words, he says working with them is not a one-size-fits-all for brands.
Often, brands looking to integrate creators into their marketing efforts immediately think of the biggest of names—those recognizable, soon-to-be-household names who every day become more like traditional celebrities.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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