5 Tips for Seamlessly Adding Creator Campaigns to Your Marketing Mix

A spirit of partnership is key


Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Collab’s Will Eagle notes the common pitfalls brands face when working on campaigns via creator agency partners. Below, in his own words, he demonstrates the careful approach it takes for these relationships to go smoothly.

Even some of the best marketers are still navigating the complex process of creator-based campaigns. Like any good ad, the best creator and brand partnerships are so seamless, you don’t notice, or care, that you’re being marketed to.

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