Will Eagle
Will Eagle is vp, strategy and marketing at Collab.
The Bear Market Won’t Slow Down NFT Brand Activations
Remember “social media gurus” in 2012? That could be you, but for crypto.
Patience and Observation Are Your Best Bets to Foray Into NFTs
The current state of Web3 very much mirrors its predecessors: an early boom, media skepticism, massive investments and, finally, the long, hard road to product-market fit.
5 Predictions for All Things Creator Economy
Creators are no longer a fun add-on—they're increasingly becoming the core marketing plan.
When It Comes to Creators, Brands Have Never Had More Options
As the creator economy continues to grow, so do the types of people who exist within it.
5 Tips for Seamlessly Adding Creator Campaigns to Your Marketing Mix
The creator's approach to work tends to be different from traditional productions.
Don’t Let Creators Become an Afterthought in Your Marketing Budget
Brands of all sizes are embracing creators as a core part of their marketing mix.