Portrait of Will Eagle

Will Eagle

Will Eagle is vp, strategy and marketing at Collab.

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5 Predictions for All Things Creator Economy

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Creators are no longer a fun add-on—they're increasingly becoming the core marketing plan.

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When It Comes to Creators, Brands Have Never Had More Options

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As the creator economy continues to grow, so do the types of people who exist within it.

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5 Tips for Seamlessly Adding Creator Campaigns to Your Marketing Mix

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The creator's approach to work tends to be different from traditional productions.

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Don’t Let Creators Become an Afterthought in Your Marketing Budget

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Brands of all sizes are embracing creators as a core part of their marketing mix.