What to Expect From 2023’s Cannes Lions

The festival turns 70 with more brand marketers, lots of AI talk—and increased representation

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It’s been 70 years since Cannes Lions first took over La Croisette. The International Festival of Creativity has now become the preeminent event in the advertising industry’s calendar, with thousands of delegates from around the world swarming to the South of France each June.

As Cannes Lions enters its eighth decade, this year’s festival—taking place June 19-23—is firmly looking to the future under the theme of “In the Making.” Cannes Lions CEO Simon Cook told Adweek that there would be “a few surprises” throughout the week to honor the event’s heritage, with sessions focused on “looking forward and resetting for the next 70 years.”

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This story first appeared in the June 2023 issue of Adweek magazine. Click here to subscribe.