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Burt Reynolds, who died today at age 82, will primarily and deservedly be remembered as a Hollywood star who brought humor and a nonchalant charisma to decades of roles.
But Reynolds also was no stranger to advertising, selling everything from Elizabeth Taylor’s White Diamonds perfume to Florida orange juice.
His most memorable spot, though, was FedEx’s 2005 Super Bowl ad from BBDO, which cast Reynolds as the keystone of a 10-part formula guaranteed to create the perfect spot for the big game:
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