Watch the Whimsical 10-Minute Film Michel Gondry Made for Apple Using Only an iPhone

Inspiration that's accessible

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With the most basic of modern tools, we are capable of magic.

This summer, Wieden + Kennedy did its part in expressing this with its “Stories Are Everywhere” campaign for Instagram. But to more elaborately illustrate the production scope of what we hold in our hands, Apple enlisted director Michel Gondry to shoot a film using only an iPhone 7 Plus.

“Détour” is inspired by the works of Jaques Tati and Albert Lamorisse, but the man who gave us Eternal Sunshine of the Spotless Mind owes many other cinematic debts for this compact and charming piece of work.



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