Want to Get Active But Stay Safely Distant? This Ad Says Tennis Is the Sport for You

USTA, committing $50 million to grassroots programs, wants you to 'get out and play'

Girl with a tennis racket
In a relatable ad, the USTA offers up tennis as a safe escape after months of quarantine. USTA

Ask anyone at the U.S. Tennis Association to sing the praises of their game, and they’ll oblige. For starters, it’s great cardio exercise, it’s open to all ages and demos and it requires little equipment.

@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.