Volvo Curated a Whole Photography Exhibit of Images Shot by the Camera in Its XC60

The results are oddly poignant

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

Building on the gorgeous “Moments” film it created for Volvo in June, Swedish agency Forsman & Bodenfors organized the world’s first-ever exhibit of photos taken with a car’s camera, with help from Pulitzer Prize- and Emmy-winning photographer Barbara Davidson.

The images on display were shot with the XC60’s safety camera, programmed to detect cyclists, pedestrians, large animals and other vehicles.

Davidson has mostly produced photography depicting humanity in conflict. Her relationship to this project is personal: As a young girl, she was in a severe car accident, which she was told she survived because the car was a Volvo.

In her words, the exhibition connects people to “really important technology that saves lives.”

Davidson

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in