Volvo Travels Through a Lifetime in 3 Minutes in This Showstopper of an Ad

Forsman & Bodenfors memorably pitches the XC60

Swedish agency Forsman & Bodenfors is well known for its Volvo Trucks work, including “Epic Split” and the rest of the irresistible “Live Test Series.” But F&B also works on the flagship Volvo brand, and this cinematic spot for the XC60 will go down as one of the most eye-catching auto ads of 2017.

@nudd Tim Nudd is a former creative editor of Adweek.