Volvo Cars' New Brand Platform Aims to Convey the Feeling of Safety

'For Life' will be promoted with an ad campaign telling several stories of confidence

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With the release of its latest electric vehicle (EV), automaker Volvo Cars has introduced a new brand platform, “For Life,” aiming to showcase how customers’ feelings affect their driving.

Volvo Cars has recently launched its fully electric SUV, the Volvo EX90. The brand has worked with AKQA and Grey to develop a new brand platform that focuses on the message of safety.

The “For Life” platform focuses on psychological safety through a film that tells a collection of stories involving real-life moments and stories.

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