It’s no secret that collaboration is essential to growth, but the how of it isn’t always so clear—and it's the understanding of how that is a true competitive advantage. Join Adweek X, a uniquely formatted event on December 4 in LA, to unlock fresh perspectives, true collaboration and growth.
One of the added complexities of modern life and being forever connected is retaining battery charge daily, an anxiety Swedish car-maker Volvo’s Recharge car campaign recognizes.
Promoting its plug-in hybrid vehicles as “electric cars with a back-up plan” to Swedish drivers, the minute-long spot features a family who are constantly using technology to stay connected. This means they are on the lookout for charging points when their batteries run low—an issue that’s becoming more common.
The father takes his hybrid Volvo to work, charging it overnight in the garage, which in the end becomes another issue when the mother buys her own and they only have one charging port.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in