A Family's Battery Dependency Is the Focus of Volvo's Recharge Campaign

The car brand aims to promote its e-vehicles as able to make longer journeys with confidence

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One of the added complexities of modern life and being forever connected is retaining battery charge daily, an anxiety Swedish car-maker Volvo’s Recharge car campaign recognizes.

Promoting its plug-in hybrid vehicles as “electric cars with a back-up plan” to Swedish drivers, the minute-long spot features a family who are constantly using technology to stay connected. This means they are on the lookout for charging points when their batteries run low—an issue that’s becoming more common.

The father takes his hybrid Volvo to work, charging it overnight in the garage, which in the end becomes another issue when the mother buys her own and they only have one charging port.



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