Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
One of the added complexities of modern life and being forever connected is retaining battery charge daily, an anxiety Swedish car-maker Volvo’s Recharge car campaign recognizes.
Promoting its plug-in hybrid vehicles as “electric cars with a back-up plan” to Swedish drivers, the minute-long spot features a family who are constantly using technology to stay connected. This means they are on the lookout for charging points when their batteries run low—an issue that’s becoming more common.
The father takes his hybrid Volvo to work, charging it overnight in the garage, which in the end becomes another issue when the mother buys her own and they only have one charging port.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in