Technology

Virgin Media's New Spot Pays Homage to the UK's Underground Jungle Scene

The ad continues the British telco's campaign about emotional connections found through technology

Artist discovers dad's jungle track in Virgin Media ad — The TV spot tells the story of a budding singer-songwriter, played by British visual artist and musician Lava La Rue, as they stumble across a jungle track from the 1990s that was recorded and dedicated to them by their father. Virgin Media

By Brittaney Kiefer

July 15, 2021

British telco Virgin Media has taken a more emotional direction in its advertising as of late, a trick that has not always been easy for utility brands to pull off.

Brittaney Kiefer

Brittaney is Adweek's European creativity editor.

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