Vaseline Restores City Murals to Promote Skin Health Equity

The brand raises awareness of skin cancer prevention in underrepresented communities.

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Skin health for people of color has long been overlooked due to systemic racism and health inequities, which can lead to worse outcomes with skin cancer. With this in mind, Vaseline launched its “Mended Murals” project to raise awareness of the issue through street art.

The multicity initiative, created by agency VML, taps into the talents of local artists to restore city murals, showing the difference that a little upkeep can make—both in art and in skincare.

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