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It was the viral success of the ALS Ice Bucket Challenge back in 2014 that first proved just how powerful social media can be for charity fundraising. Since then, many organizations have looked to mobilize people online in order to drive donations–and now Unicef is looking to raise funds for coronavirus with a new #OneLoveChallenge.
In a campaign created by VaynerMedia London that spans TikTok, Instagram, Twitter, LinkedIn and Facebook, the charity is challenging people to share videos that depict their idea of “One Love” to the tune of Bob Marley’s classic song, which his family has re-released for the campaign.
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