With Travel on Hold, United Airlines Donates Media Space to Unicef

Its planned spring campaign was shelved in light of the coronavirus

paddington bear
Paddington has been a longtime brand partner of Unicef. Unicef

As companies struggle with how to change their messaging or opt to cancel media buys outright during the coronavirus crisis, some are donating their planned ads to help organizations involved in relief efforts.

@RyanBarwick ryan.barwick@adweek.com Ryan is a brand reporter covering travel, mobility and sports marketing.