UK Cereal Brand Alpine Uses a Ram to Inspire Problem Solving in Life

The campaign will celebrate its 50th anniversary and new brand packaging design

Have you ever wondered what it would be like to live with an Alpine goat in your home? Probably not. Well, to celebrate U.K. muesli brand Alpen’s 50th anniversary, the brand will return to TV for the first time in more than four years with a $2.8 million (2 million pound) ad campaign featuring a man and his, perhaps imaginary, pet ram.