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In a bid to overcome the taboo of openly portraying and discussing sex and intimacy for people in later life, U.K. relationship charity Relate released a campaign featuring five older couples sharing tender moments.
Created pro-bono by Ogilvy London and shot by acclaimed photographer Rankin, the risqué “Let’s Talk the Joy of Later Life Sex” features a cast of real couples that represent varying ages, ethnicities, genders, and sexualities.
Jules Chalkley, chief executive creative director for Ogilvy UK, said the campaign shines a spotlight on intimacy in later life and showcases aging and romance in a new way.
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