Durex Challenges the Stigmas Around Anal Sex, Which It's Not Allowed to Mention in Ads

The lubricant brand created self-censored ads and even a new chapter of the Kama Sutra

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LONDON—Combined, gay and straight people have anal sex 56 billion times a year, according to estimates by Durex, but the brand says the sexual act remains “stigmatized and underrepresented,” particularly in advertising.

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