Durex Challenges the Stigmas Around Anal Sex, Which It’s Not Allowed to Mention in Ads

The lubricant brand created self-censored ads and even a new chapter of the Kama Sutra

Durex billboard ad
New Durex campaign aims to tackle the taboo around anal sex. Durex / Havas London

LONDON—Combined, gay and straight people have anal sex 56 billion times a year, according to estimates by Durex, but the brand says the sexual act remains “stigmatized and underrepresented,” particularly in advertising.

@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.