Durex Challenges the Stigmas Around Anal Sex, Which It's Not Allowed to Mention in Ads

The lubricant brand created self-censored ads and even a new chapter of the Kama Sutra

LONDON—Combined, gay and straight people have anal sex 56 billion times a year, according to estimates by Durex, but the brand says the sexual act remains “stigmatized and underrepresented,” particularly in advertising.