Tribeca Film Festival Campaign Has People Casting Colorful, Moving Avatars in AR Videos

The dancing, clapping and exercising figures can be superimposed on any setting

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With the Tribeca Film Festival confined to digital spaces, event organizers have landed on an outside-the-box way to keep people engaged with the idea of filmmaking.

The festival has rolled out a set of colorful augmented-reality avatars of creators that do things like break dance, exercise and applaud with lifelike movements modeled on real people. The campaign encourages people to film the models with their phones in whatever setting they like and share the results on social media.



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