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After years of distanced solitude and staycations, Americans are dusting off their suitcases and showing a renewed interest in travel. In return, major travel and hospitality brands are taking big creative swings with hopes of appealing to a broader audience (think Hilton Hotels, which recently launched its most ambitious global marketing platform in years).
As the travel industry roars back to life, marketers have an opportunity to hook a wider array of eager wanderers with creative work that not only resonates, but is inviting enough to inspire more consumers to take the potentially costly trip abroad.
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